Lancaster, Geoffrey. <br/><br/>
Marketing / 
Geoff Lancaster and Paul Reynolds. 
 - Basingstoke, Hampshire :  Macmillan Business,  1998. 
 - viii, 327 p. :  ill. ;  24 cm. 
 - Macmillan business masters .
<br/><br/>
<br/><br/><label>ISBN: </label>0333658477  £19.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.