Rossiter, John R. <br/><br/>
Advertising communications & promotion management / 
 Advertising communications and promotion management 
John R. Rossiter, Larry Percy. 
 - 2nd ed. 
 - Boston :  Irwin/McGraw-Hill,  1998. 
 - xvi, 640 p. :. 
<br/><br/>
<br/><br/><label>ISBN: </label>0071155147  £42.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Communication in marketing.