Zagula, John. <br/><br/>
The marketing playbook :  five battle-tested plays for capturing and keeping the lead in any market / 
John Zagula and Richard Tong. 
 - New York :  Portfolio,  2004. 
 - xxii, 313 p. :  ill ;  22 cm. 
<br/><br/> Includes index. 
<br/><br/> Reveals the five basic strategies needed to approach any type of marketing problem and offers step-by-step instructions for understanding and applying those strategies. 
<br/><br/> Adult  Follett Library Resources. 
<br/><br/><label>ISBN: </label>1591840384 (acid-free paper) 
<br/><br/><label>LCCN: </label>2004048540 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing research.<br/>Strategic planning.<br/>Marketing.<br/>Strategic planning.
<br/><br/><label>LC Class. No.: </label>HF5415  / .Z24 2004 
<br/><br/><label>Dewey Class. No.: </label>658.8/02