Douglas, Susan P. Global marketing strategy / Susan P. Douglas, C. Samuel Craig. - International ed. - New York : McGraw-Hill, 1995. - xx, 554 p. : ill ; 24 cm. - Marketing and advertising series . 18642Includes bibliographical references and indexes. ISBN: 0071132775 £42.99 Subjects--Topical Terms: Export marketing--Management.Export marketing--Management--Case studies.