Bruhn, Manfred. <br/><br/>
Relationship marketing :  management of customer relationships / 
Manfred Bruhn. 
 - Harlow, England ;  New York :  Pearson Education/Financial Times,  2003. 
 - xxi, 289 p. :  ill ;  25 cm. 
<br/><br/>Includes bibliographical references (p. 267-283) and index. 
<br/><br/><label>ISBN: </label>0273676016 9780273676010 
<br/><br/><label>LCCN: </label>2002029302 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.5  / .B795413 2003