Wilson, Richard Malcolm Sano,  1946- <br/><br/>
Strategic marketing management :  planning, implementation and control / 
Richard M. S. Wilson and Colin Gilligan. 
 - 3rd ed. 
 - Amsterdam :  Elsevier Butterworth-Heinemann,  2005. 
 - xii, 867 p. :  ill ;  29 cm. 
<br/><br/> Includes bibliographical references (p. [813] - 851) and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>0750659386  £19.96 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.