Palmer, Adrian,  1955- <br/><br/>
Principles of services marketing / 
Adrian Palmer. 
 - 4th ed. 
 - London :  McGraw-Hill,  2005. 
 - xi, 572 p. :  ill ;  24 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>0077107942  £36.09 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing--Management.