Lukas, Bryan A. <br/><br/>
Marketing research / 
Bryan A. Lukas ... [et al.]. 
 - North Ryde, N.S.W. :  McGraw-Hill,  2004. 
 - xxiv, 675 p. :  ill., forms ; + CD-ROM ;  26 cm. 
<br/><br/> Includes bibliographic references and index. + CD-ROM. 
<br/><br/><label>ISBN: </label>0074711385  £37.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.