Groucutt, Jon. Marketing : essential principles, new realities / Jonathan Groucutt, Peter Leadley, Patrick Forsyth. - London ; Sterling, VA : Kogan Page, 2004. - xviii, 540 p. : ill ; 25 cm. Includes bibliographical references (p. [521]-530) and index. ISBN: 0749441143 LCCN: 2003024860 Subjects--Topical Terms: Marketing. LC Class. No.: HF5415 / .G766 2004 Dewey Class. No.: 658.8