Brands : the logos of the global economy /
Celia Lury.
- London ; New York : Routledge, 2004.
- 198 p ; 25 cm.
- International library of sociology .
- International library of sociology. .
Includes bibliographical references (p. [177]-190) and index.
0415251826 (hardback) 0415251834 (softcover)
2004002706
Brand name products. Business names. Marketing. Globalization--Economic aspects.