Czinkota, Michael R.

Global marketing / Michael R. Czinkota, Ilkka A. Ronkainen. - Fort Worth, TX : Dryden Press, c1996. - 648 p. : ill. (some col.) ; 26 cm. - The Dryden Press series in marketing . - The Dryden Press series in marketing .

Includes bibliographical references and index.

0030106494

95068473


Export marketing.

HF1416 / .C948 1996

658.8/48