Czinkota, Michael R. Global marketing / Michael R. Czinkota, Ilkka A. Ronkainen. - Fort Worth, TX : Dryden Press, c1996. - 648 p. : ill. (some col.) ; 26 cm. - The Dryden Press series in marketing . - The Dryden Press series in marketing . Includes bibliographical references and index. ISBN: 0030106494 LCCN: 95068473 Subjects--Topical Terms: Export marketing. LC Class. No.: HF1416 / .C948 1996 Dewey Class. No.: 658.8/48