Marketing :  real people, real decisions / 
Michael R. Solomon ... [et al.]. 
 - 1st European ed. 
 - Harlow, England :  Prentice Hall Financial Times,  2009. 
 - xxvi, 589 p. :  col. ill. ;  27 cm. 
<br/><br/> Previous ed. entered under: Solomon, Michael R. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>What is marketing? -- Strategy and environment -- Marketing research -- Consumer behaviour -- Business-to-business marketing -- Segmentation, targeting, positioning and CRM -- Creating the product -- Managing the product -- Services marketing -- Pricing the product -- Integrated marketing communications -- Advertising, PR, sales and sales promotion -- Retail and distribution. 
<br/><br/><label>ISBN: </label>9780273708803 (pbk.) 0273727788 (pbk.) 
<br/><br/><label>LCCN: </label>2008055087 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Vocational guidance.
<br/><br/><label>LC Class. No.: </label>HF5415.35  / .S65 2009 
<br/><br/><label>Dewey Class. No.: </label>658.8