Holt, Douglas B. <br/><br/>
Cultural strategy :  using innovative ideologies to build breakthrough brands / 
Douglas Holt and Douglas Cameron. 
 - Oxford :  Oxford University Press,  c2010. 
 - xv, 387 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780199587407 (hbk.) 019958740X (hbk.) 
<br/><br/><label>LCCN: </label>2010935044 
<br/><br/><label>Nat. Bib. No.: </label>GBB066862  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>015565946  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Marketing--Social aspects.<br/>Branding (Marketing)--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / .H65 2010 
<br/><br/><label>Dewey Class. No.: </label>658.827