The psychology of marketing : cross-cultural perspectives /
by Gerhard Raab ... [et al.].
- Burlington, VT : Gower, 2010.
- xviii, 393 p. : ill. ; 24 cm.
Includes index.
Market psychology in the context of systematics -- Theories of perception and social judgment formation as starting points -- The theory of social comparisons -- The theory of cognitive dissonance -- The theory of psychological reactance -- Attribution theories -- Cognitive response -- Theories of information processing.