Evans, Dave,  1956- <br/><br/>
Social media marketing :  the next generation of business engagement / 
Dave Evans. 
 - 1st ed. 
 - Hoboken, N.J. :  Wiley Technology Pub.,  c2011. 
 - xix, 388 p. :  ill. ;  26 cm. 
<br/><br/>Social business fundamentals -- Social media and customer engagement -- The new role of the customer -- Build a social business -- The social business ecosystem -- Run a social business -- Social technology and business decisions. 
<br/><br/><label>ISBN: </label>9780470634035 (paper/website) 0470634030 
<br/><br/><label>LCCN: </label>2010034662 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Social media--Marketing.<br/>Social marketing.<br/>Customer relations.
<br/><br/><label>LC Class. No.: </label>HF5415.1265  / .E927 2011 
<br/><br/><label>Dewey Class. No.: </label>658.8/72