James Vea, Anthony <br/><br/>
Business research methods 
Anthony James Veal, Bill Ticehurst 
 - South Melbourne, Vic. :  Pearson Addison Wesley,  2005. 
 - xx, 362 pages :  26 cm. 
<br/><br/>Part I. Preparation: 1. The research process; 2. Approaches to research; 3. Planning and designing research projects; 4. Using the literature --  Part II. Data Collection Methods: 5. Secondary data sources; 6. Observation; 7. Qualitative methods; 8. Questionnaire surveys; 9. The case study method; 10. Experimental research; 11. Sampling and its implications --  Part III. Analysis: 12. Analysing secondary data; 13. Survey analysis; 14. Statistical analysis; 15. Qualitative analysis --  Part IV. Reporting: 16. Reporting research results --  Appendices. 
<br/><br/> Written for undergraduate and postgraduate students and practising managers. Assumes no prior knowledge of research or statistics. Provides a broad overview of a range of contemporary business research methods, from critical interpretive perspectives, through questionnaire survey methods and more. Veal from Uni of Tech, Sydney. 
<br/><br/><label>ISBN: </label>9781741032536 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management--Research--Methodology<br/>Business--Research
<br/><br/><label>Dewey Class. No.: </label>