Walker, Orville C.
Marketing strategy : a decision-focused approach /
Orville C. Walker, Jr. ... [et al.].
- 7th ed.
- North Ryde, N.S.W. : McGraw-Hill, c2011.
- xv, 352. : ill ; 26 cm.
Includes references and index.
9780070171466
Marketing--Management.
Marketing--Decision making.