Kotler, Philip, 1931- Marketing management / Philip Kotler and Kevin Lane Keller. - 14th ed. - Upper Saddle River, NJ. : Pearson Prentice Hall, c2014. - 714 p. ;118 various pages : col. ill. ; 28 cm. Includes bibliographical references and index. ISBN: 9780273753360 Subjects--Topical Terms: Marketing--Management Dewey Class. No.: 0