Kawasaki, Guy,  1954- <br/><br/>
Enchantment :  the art of changing hearts, minds, and actions / 
Guy Kawasaki. 
 - New York :  Portfolio/Penguin,  2011. 
 - xxiii, 211 p. :  ill. ;  22 cm. 
<br/><br/>Includes bibliographical references (p. [191]-192) and index. 
<br/><br/> Explores the mystery of influence in business and personal interactions, offering advice and strategies for earning the trust of colleagues and customers, overcoming entrenched habits, and urging them toward a change of heart. 
<br/><br/> Adult  Follett Library Resources.  Adult. 
<br/><br/><label>ISBN: </label>9781591843795 (trade) 1591843790 
<br/><br/><label>LCCN: </label>2010046009 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Persuasion (Psychology) in organizations.<br/>Persuasion (Psychology)<br/>Influence (Psychology)<br/>Marketing--Psychological aspects.<br/>Management--Psychological aspects.<br/>Persuasion (Psychology)<br/>Marketing--Psychological aspects.<br/>Management--Psychological aspects.
<br/><br/><label>LC Class. No.: </label>HD30.3  / .K38 2011 
<br/><br/><label>Dewey Class. No.: </label>658.8/0019