Kimmel, Allan J <br/><br/>
Connecting with consumers :  marketing for new marketplace realities / 
Allan J. Kimmel 
 - Oxford :  Oxford University Press,  2010. 
 - xvi, 333 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references (p. 305-324) and index. 
<br/><br/><label>ISBN: </label>9780199556502 0199556504 (hbk.) 0199556512 (pbk.) 9780199556519 (pbk.) 
<br/><br/><label>LCCN: </label>2010281332 
<br/><br/><label>Nat. Bib. No.: </label>GBB006340  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>015467735  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Technological innovations.<br/>Marketing--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K56 2010 
<br/><br/><label>Dewey Class. No.: </label>658.8