Levens, Michael. <br/><br/>
Marketing :  defined, explained, applied / 
Michael Levens. 
 - 2nd ed. 
 - Boston :  Prentice Hall,  c2011. 
 - xi, 371 p. :  ill. (chiefly col.) ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Explaining -- The meaning of marketing -- The market in marketing -- Planning and marketing in an organization -- A broader perspective on marketing -- Global marketing -- Creating -- Value for customers -- A perspective on consumer behavior -- Consumer insight -- The brand -- Strategizing -- Segmenting, targeting, and positioning -- The marketing plan -- Managing -- Product and service strategies -- Pricing strategies -- Supply chain and distribution strategies -- Consumer-influence strategies -- Retailing and wholesaling -- Marketing communications : advertising and sales -- Personal selling and direct marketing strategies -- Integrating -- Integrated marketing communications -- The marketing mix -- Marketing measurement. 
<br/><br/><label>ISBN: </label>9780132177153 
<br/><br/><label>LCCN: </label>2010039067 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .L47568 2011 
<br/><br/><label>Dewey Class. No.: </label>658.8