The
principles of Islamic marketing
Alserhan, Baker Ahmad.
creator
text
vtu
Burlington, VT
Gower
c2011
2011
monographic
eng
xiii, 204 p. ; 25 cm.
Understanding Islamic marketing -- Islamic business ideals -- Markets and marketing in Islam -- The Islamic marketing mix -- The Islamic product -- The Islamic pricing practices -- Islamic promotions -- Islamic logistics (Halal logistics) -- Issues in Islamic marketing -- The Muslim consumer -- Islamic branding 1 : concepts and background -- Islamic branding 2 : brands as deeds -- Islamic hospitality.
Baker Ahmad Alserhan.
Includes bibliographical references and index.
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Markets
Islamic countries
Islamic countries
Commerce
HF5475.I74 A47 2011
658.80088/297
9780566089220
9781409428947 (ebook)
2010052247
DLC
101220
20170126095535.0
35662