Clow, Kenneth E. Integrated advertising, promotion, and marketing communications / Kenneth E Clow; Donald Baack. - 5th ed., global ed. - Prentice Hall : Boston, c2012. - 463 p. : col iil. ; 27 cm. Includes bibliographical references and index. ISBN: 9780273753285 9780273753353 Subjects--Topical Terms: Communication in marketing.Advertising.