The business of influence : reframing marketing and PR for the digital age /
Philip Sheldrake.
- The Atrium, Southern Gate, Chichester, West Sussex : Wiley, 2011.
- xxi, 210 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780470978627 9781119973379 (ebk)
2011007714
Internet marketing. Marketing. Public relations. Influence (Psychology)