Strauss, Judy. <br/><br/>
E-marketing / 
Judy Strauss, Raymond Frost. 
 - 6th ed. 
 - Boston :  Pearson,  c2012. 
 - 448 p. :  ill ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 410-416) and index. 
<br/><br/>Past, present, and future -- Strategic e-marketing and performance metrics -- The e-marketing plan -- A world of e-marketing opportunities -- Ethical and legal issues -- E-marketing research -- Consumer behavior online -- Segmentation and targeting strategies -- Differentiation and positioning strategies -- Product: the online offer -- Pricing: the online value -- The internet for distribution -- E-marketing communication tools -- Customer relationship management. 
<br/><br/>
<br/><br/><label>ISBN: </label>978-0132806466 0136154409 (alk. paper) 
<br/><br/><label>Nat. Bib. No.: </label>GBA8A2665  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>014701804  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.1265  / .S774 2009 
<br/><br/><label>Dewey Class. No.: </label>658.8/72