Marshall, Greg W. <br/><br/>
Essentials of marketing management / 
Greg W. Marshall, Mark W. Johnston. 
 - New York, NY :  McGraw-Hill/Irwin,  c2011. 
 - 1 v. (various pagings) :  ill. ;  29 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780078028786 
<br/><br/><label>LCCN: </label>2009049181 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M3634 2011 
<br/><br/><label>Dewey Class. No.: </label>658.8