The media handbook : a complete guide to advertising media selection, planning, research, and buying /
Helen Katz.
- 4th ed.
- New York : Routledge, 2010.
- xii, 212 p. : ill. ; 24 cm.
- Routledge communication series. .
Includes bibliographical references and index.
9780415873543
2009043449
GBB030443 bnb
015494101 Uk
Advertising media planning. Mass media and business. Marketing channels.