01034pam a2200325 a 4500
100723s2012 njua b 001 0 eng|d
GBB089127
bnb
9780137136971 (pbk.)
£43.99
0137136978 (pbk.)
£43.99
StDuBDS
eng
StDuBDS
Uk
ukblsr
658.802
22
Mooradian, Todd A.
Strategic marketing /
by Todd Mooradian, Kurt Matzler, Lawrence J. Ring.
Upper Saddle River, N.J. ;
Harlow :
Pearson Education,
c2012.
xxiv, 384 p. :
ill. ;
24 cm.
"International edition"--Cover.
Includes bibliographical references and index.
Formerly CIP.
Uk
Marketing
Management.
Strategic planning.
Management and Business Studies.
blcoll
Matzler, Kurt.
Ring, Lawrence J.
(Uk)015610864
20170126095611.0
36145
UOWD
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17739
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0
658_802000000000000_MO_ST
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2011-09-24
Alibris
67.10
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658.802 MO ST
T0030023
2023-11-09
2023-10-20
67.10
2017-01-26
REGULAR
Alibris#43228648