Managerial economics : concepts and principles /
Donald N. Stengel.
- New York, NY : Business Expert Press, c2011.
- 151 p. : ill. ; 24 cm.
- Managerial economics collection .
Includes bibliographical references and index.
Introduction to managerial economics -- Key measures and relationships -- Demand and pricing -- Cost and production -- Economics of organization -- Market equilibrium and the perfect competition model -- Firm competition and market structure -- Market regulation.
Economic principles inform good business decision making. Although economics is sometimes dismissed as a discourse of practical relevance to only a relatively small circle of academicians and policy analysts who call themselves economists, sound economic reasoning benefits any manager of a business, whether they are involved with production and operations, marketing, finance, or corporate strategy. Along with enhancing decision making, the field of economics provides a common language and framework for comprehending and communicating phenomena that occur within a business, as well as between a business and its environment.
9781606492192
Managerial economics. Economics of demand. Economics of the firm. Economics of organization. Economics of strategy. Market regulation. Market structure.