Marketing
Grewal, Dhruv.
creator
Levy, Michael
1950-
text
bibliography
nyu
New York
McGraw-Hill/Irwin
c2012
2012
3rd ed.
monographic
eng
xliii, 673 p. : col. ill., maps ; 29 cm.
Grewal/Levy was designed for today's changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors up to date tools every month through the monthly newsletter.It has a strong emphasis on experiential learning and focuses on the value that marketer's create for the firm. In addition the authors have incorporated the theme of Entrepreneurship throughout the text, building on Babson's reputation as the top school for entrepreneurship in the country. As one of the shortest of the hardback books on the market Grewal also fits the changing needs of professors to present a more concise look at key marketing concepts.
Dhruv Grewal, Michael Levy.
Includes bibliographical references and indexes.
Marketing
HF5415 .G675 2012
658
9780078028830
2010042318
DLC
101004
20170126095622.0
36303