McDonald, Malcolm.

Marketing plans : how to prepare them, how to use them / Malcolm McDonald, Hugh Wilson. - 7th ed. - Chichester, West Sussex, U.K. : Wiley, 2011. - xvi, 573 p. : ill. (some col.) ; 25 cm.

Includes bibliographical references and index.

9780470669976

2010050393

GBB0A4279 bnb

015638937 Uk


Marketing--Management.
Marketing--Planning.

HF5415.13 / .M255 2011

658.8/02