McDonald, Malcolm. Marketing plans : how to prepare them, how to use them / Malcolm McDonald, Hugh Wilson. - 7th ed. - Chichester, West Sussex, U.K. : Wiley, 2011. - xvi, 573 p. : ill. (some col.) ; 25 cm. Includes bibliographical references and index. ISBN: 9780470669976 LCCN: 2010050393 Nat. Bib. No.: GBB0A4279 bnb Nat. Bib. Agency Control No.: 015638937 Uk Subjects--Topical Terms: Marketing--Management.Marketing--Planning. LC Class. No.: HF5415.13 / .M255 2011 Dewey Class. No.: 658.8/02