Marketing plans
how to prepare them, how to use them
McDonald, Malcolm.
creator
Wilson, Hugh
1962-
text
bibliography
enk
Chichester, West Sussex, U.K
Wiley
2011
7th ed.
monographic
eng
xvi, 573 p. : ill. (some col.) ; 25 cm.
Malcolm McDonald, Hugh Wilson.
Includes bibliographical references and index.
Marketing
Management
Marketing
Planning
HF5415.13 .M255 2011
658.8/02
BUS058000
9780470669976
2010050393
DLC
101202
20170126095628.0
36381