Handbook of marketing scales :  multi-item measures for marketing and consumer behavior research / 
 Marketing scales : multi-item measures for marketing and consumer behavior research 
editors, William O. Bearden, Richard G. Netemeyer, Kelly L. Haws. 
 - 3rd ed. 
 - Thousand Oaks :  SAGE,  c2011. 
 - xiv, 603 p. :  ill. ;  30 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781412980180 
<br/><br/><label>LCCN: </label>2010026666 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Consumer behavior--Research.
<br/><br/><label>LC Class. No.: </label>HF5415.3  / .B323 2011 
<br/><br/><label>Dewey Class. No.: </label>658.8/3