Thomas, Lorrie.

The McGraw-Hill 36-hour course : online marketing / McGraw-Hill thirty-six hour course Online marketing Lorrie Thomas. - New York : McGraw-Hill, c2011. - xiv, 256 p. : ill. ; 23 cm.

Includes index.

Building a web marketing foundation -- Planning the web site -- Building a web site -- Content marketing -- Blogging -- Social media marketing -- Web analytics -- Search engine optimization -- SEM/online advertising -- Email marketing -- Online public relations -- Managing multi-tasking web marketing.

9780071743860 (pbk. : alk. paper) 0071743863 (pbk. : alk. paper)

2010038169


Internet marketing.

HF5415.1265 / .T52 2011

658.8/72