The McGraw-Hill 36-hour course : online marketing /
McGraw-Hill thirty-six hour course Online marketing
Lorrie Thomas.
- New York : McGraw-Hill, c2011.
- xiv, 256 p. : ill. ; 23 cm.
Includes index.
Building a web marketing foundation -- Planning the web site -- Building a web site -- Content marketing -- Blogging -- Social media marketing -- Web analytics -- Search engine optimization -- SEM/online advertising -- Email marketing -- Online public relations -- Managing multi-tasking web marketing.