Imbriano, Lou. <br/><br/>
Winning the customer :  turn costumers into fans and get them more to spend more / 
Lou Imbriano, Elizabeth King. 
 - New York :  McGraw-Hill,  c2012. 
 - xxi,  214 p. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>The marketing playbook : marketing operations are your foundation -- Transactional vs. relationship marketing model -- Consumer affinity : making fans of your customers -- Building revenue-generating extensions -- Relationship architecture -- D.E.L.I.V.E.R.S -- The ten commandments of relationship-building -- Creating memorable moments -- The revenue game -- Build, don't sell -- Revenue generation : the new business funnel -- Don't spike the ball on the five-yard line. 
<br/><br/><label>ISBN: </label>9780071775267 0071775269 (alk. paper) 
<br/><br/><label>LCCN: </label>2011026372 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Creative ability in business.<br/>Consumer satisfaction.<br/>Customer services.
<br/><br/><label>LC Class. No.: </label>HF5415  / .I398 2012 
<br/><br/><label>Dewey Class. No.: </label>658.8/02