Moorman, Christine. <br/><br/>
Assessing marketing strategy performance / 
Christine Moorman and Donald R. Lehmann. 
 - Cambridge, Mass. :  Marketing Science Institute,  c2004. 
 - 292 p. :  ill ;  24 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0965711447 
<br/><br/><label>LCCN: </label>2006280792 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing audits.<br/>Marketing--Management.<br/>Strategic planning.
<br/><br/><label>LC Class. No.: </label>HF5415.16  / M66 2004