Kotler, Philip.

Social marketing : improving the quality of life / Philip Kotler, Ned Roberto, Nancy Lee. - 2nd ed. - Thousand Oaks, Calif. : Sage Publications, c2002. - xvi, 438 p. : ill. ; 24 cm.

Includes bibliographical references and indexes.



0761924345 (pbk. : alk. paper) 9780761924340

2001007178


Social marketing.
Behavior modification.

HF5414 / .K67 2002

658.8