Lovemarks : the future beyond brands /
Kevin Roberts ; foreword by A.G. Lafley.
- 2nd ed., Expanded ed.
- New York, NY : PowerHouse Books, 2005.
- 245 p. : ill. (some col.) ; 25 cm.
157687270X 9781576872703
2005014352
Branding (Marketing) Brand name products--Forecasting. Advertising--Brand name products. Trademarks.