Moriarty, Sandra <br/><br/>
Advertising & IMC :  principles & practice / 
Sandra Moriarty, Nancy Mitchell, William Wells. 
 - 9th ed. 
 - Boston :  Prentice Hall,  c2012. 
 - 685 p. :  ill. (chiefly col.) ;  29 cm. 
<br/><br/>Includes bibliographical references  (p. 631-640) and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9780273752929 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5823  / .W455 2012 
<br/><br/><label>Dewey Class. No.: </label>659.1