Linton, Ian. <br/><br/>
Marketing plans :  what to know and do to make a successful plan / 
Ian Linton. 
 - Harlow, England ;  New York :  Pearson Education,  2011. 
 - xii, 255 p. ;  22 cm. 
 - Brilliant .
<br/><br/> Includes index. 
<br/><br/>Introduction : what makes a brilliant marketing plan? -- Speed up product development -- Launch a new product -- Add value with service -- Educate the market -- Reposition a company -- Take your business online -- Make the most of social media -- Improve sales force performance -- Reduce the sales cycle -- Develop key account business -- Manage customer partnerships effectively -- Improve distributor performance -- Control competitors -- Enhance the customer experience -- Strengthen customer relationships -- Conclusion : keep tuned to the market. 
<br/><br/> Provides a practical and project-based approach so you can put marketing plans into action quickly and effectively. Following a brief overview of the planning process, each chapter provides a self-contained guide to planning a specific marketing task, the range of plans included cover the most common challenges facing marketing teams in both consumer and business-to-business sectors. Includes templates and worked up marketing plans and is rigorous and thorough #150; equipping you with plans that really work. 
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<br/><br/><label>ISBN: </label>9780273756293 (pbk.) 
<br/><br/><label>LCCN: </label>2011033603 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Sales promotion.<br/>Customer relations.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .L553 2011 
<br/><br/><label>Dewey Class. No.: </label>658.8/02