International entrepreneurship : starting, developing, and managing a global venture /
Robert D. Hisrich.
- 2nd ed.
- Thousand Oaks : SAGE Publications, c2013.
- xiii, 519 p. : ill. ; 24 cm.
Importance of international entrepreneurship -- Globalization and the international environment -- Cultures and international entrepreneurship -- Developing the global business plan -- Selecting international business opportunities -- International legal concerns -- Alternative entry strategies -- The global monetary system -- Global marketing and R&D -- Global human resource management -- Implementing and managing a global entrepreneurial strategy -- Cases : -- Beijing Sammies -- Federal Express -- Fitz-Ritter Wine Estate -- Intelligent Leisure Solutions -- Logisys -- Mayu -- Motrada Ltd -- Parsek LLc -- Sedo.com -- TRIMo -- UniMed and EduMed.
9781452217390 (pbk. : acid-free paper)
2011033242
Entrepreneurship. International business enterprises. Entrepreneurship--Case studies. International business enterprises--Case studies.