Hisrich, Robert D.

International entrepreneurship : starting, developing, and managing a global venture / Robert D. Hisrich. - 2nd ed. - Thousand Oaks : SAGE Publications, c2013. - xiii, 519 p. : ill. ; 24 cm.



Importance of international entrepreneurship -- Globalization and the international environment -- Cultures and international entrepreneurship -- Developing the global business plan -- Selecting international business opportunities -- International legal concerns -- Alternative entry strategies -- The global monetary system -- Global marketing and R&D -- Global human resource management -- Implementing and managing a global entrepreneurial strategy -- Cases : -- Beijing Sammies -- Federal Express -- Fitz-Ritter Wine Estate -- Intelligent Leisure Solutions -- Logisys -- Mayu -- Motrada Ltd -- Parsek LLc -- Sedo.com -- TRIMo -- UniMed and EduMed.

9781452217390 (pbk. : acid-free paper)

2011033242


Entrepreneurship.
International business enterprises.
Entrepreneurship--Case studies.
International business enterprises--Case studies.

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