Lee, Nancy,  1932- <br/><br/>
Social marketing :  influencing behaviors for good / 
Nancy R. Lee, Philip Kotler. 
 - 4th ed. 
 - Thousand Oaks, Calif. :  SAGE Publications,  c2011. 
 - xi, 502 p. :  ill. ;  24 cm. 
<br/><br/> Prev. ed. entered under: Kotler, Philip. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9781412981491 (pbk. : alk. paper) 1412981492 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2011033241 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>015904053  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social marketing.<br/>Behavior modification.
<br/><br/><label>LC Class. No.: </label>HF5414  / .K67 2011 
<br/><br/><label>Dewey Class. No.: </label>658.8