Sparks, Glenn Grayson.

Media effects research : a basic overview / Glenn G. Sparks. - 4th ed. - Australia ; Boston, MA : Wadsworth Cengage Learning, c2013. - xxii, 314 p. : ill. ; 24 cm.





9781111344450 (pbk.) 1111344450 (pbk.)

2011936658


Mass media--Social aspects.
Mass media--Research--Methodology.

302.23