Chopra, Sunil, 1960-

Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl - 5th ed. - Boston : Pearson, 2013. - 528 p. : ill. ; 26 cm.

Includes bibliographical references and index.

Illustrating the key drivers in effective supply chain management, this book outlines the main concepts so that students may understand what creates a competitive advantage. This text also provides strong coverage of analytic skills so students can gauge the effectiveness of the techniques described in the text.



9780273765226

2011037269


Marketing channels--Management
Delivery of goods--Management
Physical distribution of goods--Management
Customer services--Management
Industrial procurement
Materials management

HF5415.13 / .C533 2013

658.7