Supply chain management : strategy, planning, and operation /
Sunil Chopra, Peter Meindl
- 5th ed.
- Boston : Pearson, 2013.
- 528 p. : ill. ; 26 cm.
Includes bibliographical references and index.
Illustrating the key drivers in effective supply chain management, this book outlines the main concepts so that students may understand what creates a competitive advantage. This text also provides strong coverage of analytic skills so students can gauge the effectiveness of the techniques described in the text.
9780273765226
2011037269
Marketing channels--Management Delivery of goods--Management Physical distribution of goods--Management Customer services--Management Industrial procurement Materials management