Chitty, William. <br/><br/>
Services marketing / 
William Chitty,  Andrew Hughes, Steven D'Alessandro. 
 - South Melbourne, Vic. :  Oxford University Press,  2012. 
 - xxvi, 293 p. ;  col. ill. ;  26 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780195572315 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing--Textbook.<br/>Service industries--Management--Textbook.<br/>Customer services--Management--Textbook.
<br/><br/><label>Dewey Class. No.: </label>658.8