Dibbs, Sally. <br/><br/>
Marketing :  concepts and strategies / 
Sally Dibbs ... [et. al]. 
 - 6th ed. 
 - Hampshire, UK :  Cengage Learning,  c2012. 
 - xviii, 815 p. :  ill. (chiefly col.) ;  26 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>978-1408032145 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.