Consumer behavior : building marketing strategy /
Del I. Hawkins, David L. Mothersbaugh.
- 12th ed.
- New York : McGraw-Hill Irwin, c2013.
- xxvii, 772 p. : col. ill. ; 25 cm. + CD-ROM.
Includes index.
9780071315128 0071315128
Consumer behavior--United States. Market surveys--United States. Consumer behavior--United States--Case studies.