Consumer behavior
building marketing strategy
Hawkins, Del I.
creator
Mothersbaugh, David L.
text
nyu
New York
McGraw-Hill Irwin
c2013
2013
12th ed.
monographic
eng
xxvii, 772 p. : col. ill. ; 25 cm. + CD-ROM.
Del I. Hawkins, David L. Mothersbaugh.
Includes index.
MARK217 UOWD
MARK936 UOWD
n-us---
Consumer behavior
United States
Market surveys
United States
Consumer behavior
United States
Case studies
HF5415.33.U6 H38 2013
658.8/3420973
9780071315128
0071315128
DLC
111201
20170126095840.0
52126