Mooij, Marieke K. de, 1943-

Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij. - 2nd ed. - Thousand Oaks : SAGE Publications, c2011. - xv, 403 p. : ill. ; 24 cm.

Rev. ed. of: Consumer behavior and culture / Marieke de Mooij. c2004.

Includes bibliographical references and index.



9781412979900 (pbk.)

2010019234


Consumer behavior--Cross-cultural studies.
Consumers--Psychology.
Marketing.

HF5415.32 / .M66 2011

658.8/342