@book{19976, author = {Cravens, David W. and Piercy, Nigel F.}, title = {Strategic marketing }, publisher = {McGraw-Hill,}, year = {c2013.}, address = {New York :}, edition = {10th ed.}, note = {Previous ed.: 2009.Uk. Formerly CIP.}, url = {https://oldmy.uowdubai.ac.ae/library/login/login6.html} }